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It all started back in 2000, when Zelda started to make delicate silver flowers, for her jewellery degree, based on body jewellery and needed some pretty objects to accompany the pieces. So she started to use metal to make different types of flowers, such as Primula, Poppy, Daisy and Lily. As she dislikes wasting things, Zelda decided to transform the aesthetic flowers that served no purpose into wearable jewellery. A bit like flowers that self-seed and begin life again somewhere else, later becoming her ever popular Primula rage.

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The concept of her jewellery is to preserve the fragile beauty of flowers, so they become everlasting. Eighteen years living in Yorkshire and the Midlands, Zelda have fallen in love with the English countryside and gardens. In summer everything is so lively and beautiful, but sadly English summers are often short, her designs of botanical forms, try to capture the everlasting beauty of flowers and plants. The wearer can wear them all year round, and they are also ‘hay fever’ proof.

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About Zelda:
Zelda Wong, originally from Macau, now works in the West Midlands. She graduated with Honours in Metalwork and Jewellery at Sheffield Hallam University. In 2004, with a grant from UK Steel Enterprise and a Loan from Prince’s Trust, she set up her own jewellery design business.

2009 - Winner Design Innovation Award
2008 - Shortlisted Gift Of The Year
2008 - Second Place in jewellery section, Scotland Trade Show Spring
2007 - Best use of shell scheme stand under 6m, International Jewellery London
2006 - Art Council Grant
2005 - Business Grant, UK Steel Enterprise and Prince’s Trust
2004 - Test Marketing Grant, Prince’s Trust
2000 - A Commendation in the Pewter Live Design Completion

All Zelda’s jewellery are individual handmade, as she believes that will bring out the unique element to every piece of jewellery. She extensively researches her designs before going to market, ensuring each piece is unique and original.

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